Google Display Advertising Exam Answers 2017

Google Display Advertising Test Exam Questions and Answers 2017

Which report is helpful when using Site and Category Exclusions?

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

Which would contribute to a higher Quality Score for a display ad?

An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on YouTube?

An advertiser creates a display ad with the Ad gallery. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?

An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select? – See more

Which is a benefit of using display advertising with Google to build brand awareness?

Ads are more likely to be contextually relevant with the sites they’re on using:

On Schedule Indicator (OSI) is:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Advertisers using the Google Display Network can use the Placement Performance Report to determine:

Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?

Cost-per-thousand impressions (CPM) bidding is only available for:

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

Which feature applies to the Google Display Network, but not the Google Search Network?

An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Frequency capping limits the number of times

When planning a campaign, the first thing that an advertiser should think about should be:

What is the best definition of Google display advertising?

View-through conversions are only available to:

True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are because these placements are available at a fixed price

Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?

True or False: When an advertiser edits an ad extension, all the performance statistics are lost

When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:

When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:

Managed placements allow advertisers to:

True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords

An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s Ad gallery as opposed to other tools?

Advertisers might choose to advertise on YouTube if their goal is to:

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

What type of video ads can be created with AdWords for video?

Which video format is charged using cost-per-view (CPV) pricing?

How long should advertisers wait after creating a new display campaign before analyzing its performance?

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

With Click-to-Play videos, a best practice is to:

The Ad Gallery allows advertisers to:

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

Frequency capping gives advertisers the ability to specify a limit to the number of:

For an advertiser focused on branding, what are the key success metrics?

An advertiser who purchases a YouTube homepage masthead ad pays a:

In terms of number of queries, YouTube is the:

If a display ad has been disapproved, how does an advertiser submit a request for another review?

Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Display inventory on the Google Display Network can come from AdSense or:

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

If an advertiser chooses to run ads in image or video formats, Google will:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

True of False: An advertiser can target mobile apps via AdWords

True or False: An advertiser can target YouTube homepage on mobile devices via AdWords

Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

An ad’s Quality Score on the Google Display Network will affect:

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

With TrueView in-stream, an advertiser pays:

True of False: Video search behavior is different than traditional searching behavior

Which automatically optimizes both targeting and bidding to help find additional conversions for Display Network campaigns?

An advertiser who wants to target specific categories of video content on the Google Display Network should:

Which bidding option is best suited for an advertiser focused on branding goals?

Where do the majority of AdWords ads on YouTube appear?

Which allows advertisers to see which sites referred visitors with the most time spent on site?

Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?

Which is a benefit of using the Ad gallery to create an image ad?

What is a best practice for building ads using the Ad gallery?

Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

An advertiser selling airline tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her new website. This ad will:

If a display ad appears “above the fold,” this means that the ad:

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

In order to use the Conversion Optimizer, an advertiser must:

In order to run a display ad through AdWords, a campaign must be opted into:

Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:

Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:

Which is a best practice for creating an effective ad using the Ad gallery

An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the website that are generating sales, the advertiser should review

Which tool works best to help advertisers automatically find and bid on relevant placements?

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

A user who is browsing the Internet sees a Google AdWords display ad for laptop computers on a Display Network site, but does not click the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

Display inventory on the Google Display Network is published by AdSense or:

A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion tracking. Which bidding strategy is best for Christina?

Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

Advertisers using the Google Display Network can use the reporting table in the Placements section of the Display tab to determine the:

True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices

If an advertiser chooses to run ads in image formats, Google will:

Which video ad format does cost-per-view (CPV) pricing apply to?

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?

Jackie is an advertiser who wants to target by using both remarketing and Product Listing Ads. What is the best targeting strategy for Jackie?

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

In order to run image or video ads using AdWords, a campaign must be targeting:

An advertiser who already has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

True or False: A best practice for selecting keywords for a TrueView in-display video campaign is to use YouTube tags for keywords

Which is the best type of campaign for an advertiser to use in order to target a set of specific mobile apps with ads for their website

John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

An advertiser creates a display ad with the Ad gallery. The ad doesn’t show properly in all of the ad sizes that the advertiser wants to use. What should the advertiser do to ensure that the ad shows in all ad sizes without limiting exposure?

Regarding advertising metrics, auction-based reports can be reviewed by logging into AdWords and reservation-based reports can be reviewed:

Which feature applies to the Display Network but not the Search Network?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

What can you do by creating a separate campaign that’s targeted only to the Display Network?

On the Display Network, enhanced cost-per-click (ECPC) automatically:

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost-per-thouand impressions (eCPM) when there are:

An ad may not appear correctly on mobile phones if it:

An advertiser who wants to target specific categories of video content on the Display Network should:

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

Remarketing is targeting ads to people who’ve already visited:

When creating a display ad, Ad gallery lets you:

In order to use Conversion Optimizer, an advertiser must:

If a display ad has been disapproved, how do you submit a request for another review?

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

Which practice would violate Google’s editorial and professional requirements?

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

The dynamic remarketing tag collects data such as:

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

What’s something you can do in Ad gallery to enhance a dynamic display ad?

Ads are likely to be most contextually relevant to sites on which they appear when using:

Targeting by topic is a good strategy if your client wants to:

In order to use remarketing with Google Analytics, you need to:

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Which practice would be acceptable under Google’s editorial and technical requirements?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

Where can you place a client’s image and video ads?

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

A Ready Lightbox ad can contain:

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

What functionality applies to HTML5 ads?

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

You might choose to use preferred layouts for dynamic display ads if your client:

Which bidding type is only available for ads on the Display Network?

Viewable cost-per-thousand impressions (vCPM):

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

If a display ad appears “above the fold”, this means that it:

When planning a campaign, the first thing an advertiser thinks about should be:

How does an extension work on a Display ad?

A custom Lightbox ad must have a format hosted in:

What’s a best practice for building ads using the Ad gallery?

In-market audience targeting consists of people:

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

An advertiser would benefit from using affinity audience targeting if they want to reach people:

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Which is a benefit of using a Lightbox ad?

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

What’s a best practice for creating an effective ad with Ad gallery?

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

What’s a best practice for building ads using the Ad gallery?

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Dynamic remarketing lets an advertiser:

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

True or False: Video search behavior is different from traditional search behavior.

True or False: A best practice for selecting keywords for a TrueView indisplay video campaign is to use YouTube tags for keywords.

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:

Frequency capping gives advertisers the ability to specify a limit to the number of:

Advertisers might choose to advertise on YouTube if their goal is to:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

What is a benefit of using the Ad gallery to create an image ad?

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

Managed placements allow advertisers to:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

An advertiser creates a display ad with the Ad gallery. The ad doesn’t show properly in all of the ad sizes that the advertiser wants to use. What should the advertiser do to ensure that the ad shows in all ad sizes without limiting exposure?