Google Mobile Advertising Exam Questions and Answers 2017
Best Google Mobile Advertising Exam Questions and Answers 2017:
Deep-linking allows:
____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates
What time of day does mobile usage generally peak?
To find the right mobile bid, you would calculate:
To understand the full value of mobile, you must take into account:
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser
Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
The Mobile App Analytics Acquisition reports give you data about:
What is the most common way for advertisers to monetize their app?
What will you need before you can set up conversion tracking for calls from an ad or from a website?
The Mobile App Analytics Acquisition report gives you data about:
Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source
App remarketing allows you to target people who:
If your campaign is running on the Display Network, your ads:
The Mobile App Analytics Behavior reports give you data about:
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority
Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile
Select the one way NOT to track app conversions
iOS app conversion tracking cannot be set up using:
What is an app engagement ad?
Admob is ____.
Many successful mobile sites have large “touch targets” for clicking that take into account ____.
The two types of conversions for YouTube on mobile are:
The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
50% of purchase-related conversions happened within ____ of the mobile searches that initiated them
____ are a type of ad format that show extra information about your business
When conversion data shows that mobile drives more value, you would ____ your mobile bid. When conversion data shows that desktop drives more value, you would ____ your mobile bid.
You can use a mobile specific display URL to:
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
Which of the following is true about mobile optimized sites?
The conversion optimizer for apps allows:
A(n) website deep link gives your app users the ability to open your app directly from other apps by clicking a link.
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game
Viewable impressions:
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including ____.
In AdWords, you can create and manage video campaigns by using ____.
Which of the following is true about apps?
What is an app install ad
To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Setting up Mobile App Analytics requires:
To re-engage users with an app, use the following strategies:
What is a benefit of using server-to-server app conversion tracking over an SDK?
Which flexible bid strategy might help improve the chances that your ad gets to the top of the page
Which of the following is NOT true about an app URL scheme?
Where can app ads run?
When should an advertiser use an app extension instead of an app promotion ad?
What is a lightbox ad?
Showrooming refers to:
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
Usage data allows advertisers to:
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
Automatic bidding is ideal for advertisers who:
Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions
A ____ specifies a location in an app that corresponds to the content you’d like to show
Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to their apps
Which of the following is NOT a type of mobile ad extension?
Which of the following is incorrect about AdWords cross-device conversions?
Which of the following is true about apps?
In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.
Which of the following is a way for an advertiser to monetize their app?
An advertiser would NOT use AdWords’ mobile offering to:
Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
How do upgraded URLs help advertisers with 3rd party conversion tracking?
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
Auto exclusions allow:
An advertiser with stores throughout the country could use the Location Extension Targeting to:
Sitelink extensions:
Showing your ads on top of the mobile page in search results is beneficial because:
With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
Deep-linking allows:
____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates
What time of day does mobile usage generally peak?
To find the right mobile bid, you would calculate:
To understand the full value of mobile, you must take into account:
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser
Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
The Mobile App Analytics Acquisition reports give you data about:
What is the most common way for advertisers to monetize their app?
What will you need before you can set up conversion tracking for calls from an ad or from a website?
The Mobile App Analytics Acquisition report gives you data about:
Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source
App remarketing allows you to target people who:
If your campaign is running on the Display Network, your ads:
The Mobile App Analytics Behavior reports give you data about:
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority
Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile
Select the one way NOT to track app conversions
iOS app conversion tracking cannot be set up using:
What is an app engagement ad?
Admob is ____.
Many successful mobile sites have large “touch targets” for clicking that take into account ____.
The two types of conversions for YouTube on mobile are:
The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
50% of purchase-related conversions happened within ____ of the mobile searches that initiated them
____ are a type of ad format that show extra information about your business
When conversion data shows that mobile drives more value, you would ____ your mobile bid. When conversion data shows that desktop drives more value, you would ____ your mobile bid.
You can use a mobile specific display URL to:
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
Which of the following is true about mobile optimized sites?
The conversion optimizer for apps allows:
A(n) website deep link gives your app users the ability to open your app directly from other apps by clicking a link.
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game
Viewable impressions:
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including ____.
In AdWords, you can create and manage video campaigns by using ____.
Which of the following is true about apps?
What is an app install ad
To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Setting up Mobile App Analytics requires:
To re-engage users with an app, use the following strategies:
What is a benefit of using server-to-server app conversion tracking over an SDK?
Which flexible bid strategy might help improve the chances that your ad gets to the top of the page
Which of the following is NOT true about an app URL scheme?
Where can app ads run?
When should an advertiser use an app extension instead of an app promotion ad?
What is a lightbox ad?
Showrooming refers to:
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
Usage data allows advertisers to:
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
Automatic bidding is ideal for advertisers who:
Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions
A ____ specifies a location in an app that corresponds to the content you’d like to show
Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to their apps
Which of the following is NOT a type of mobile ad extension?
Which of the following is incorrect about AdWords cross-device conversions?
Which of the following is true about apps?
In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.
Which of the following is a way for an advertiser to monetize their app?
An advertiser would NOT use AdWords’ mobile offering to:
Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
How do upgraded URLs help advertisers with 3rd party conversion tracking?
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
Auto exclusions allow:
An advertiser with stores throughout the country could use the Location Extension Targeting to:
Sitelink extensions:
Showing your ads on top of the mobile page in search results is beneficial because:
With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
Google Mobile Advertising Exam Questions and Answers 2017
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