Google Analytics Certification Exam Questions and Answers 2017
Google Analytics Certification Exam Questions and Answers 2017:
Which of the following would you use to set up a custom alert?
In order to set up commerce tracking, you need to _____. Select all that apply
Generally, the recommended best practice is to set up one Google Tag Manager Account
You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply
Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply
Which of the following would you use to exclude rows with fewer than 10 visits?
Which of the following suggest a poorly performing landing page?
Which of the following represents a macro conversion for an commerce site?
The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
True or False: When you share a link to a custom report, you share the data in the report?
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply
You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.
You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics
Setting up goals allows you to see ______. Select all that apply.
Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Which of the following are advantages of implementing Google Tag Manager? Select all that apply.
Using filters, you can _____. Select all that apply.
You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
Which of the following is not a standard campaign parameter?
Which of the following are metrics? Select all that apply.
Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.
What is the purpose of the URL builder?
If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
True or False: The order in which filters appear in your view settings matters.
You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?
To calculate ROI correctly, Google Analytics needs Select all that apply.
Which of the following questions can be answered using the goal flow report?
When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
When configuring a goal, why is it useful to assign a goal value?
Which of the following are possible uses of filters? Select all that apply.
A macro conversion
Which of the following would be most useful for optimizing landing pages?
Which of the following are tracked by Site Speed reports? Select all that apply.
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
Which of the following would help you to determine the conversion value of a paid keyword?
Which of the following are examples of channels? Select all that apply.
You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?
You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to
It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis
The demographics and interest category information in Google Analytics comes from
Which of the following are examples of sources? Select all that apply.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Which of the following Behavior metrics shows the number of sessions that included a view of a page?
Which of the following are examples of mediums? Select all that apply.
Which of the following most accurately describes the concept of attribution in digital analytics?
What is the first step of analytics planning?
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
Which of the following would be most useful for ranking pages according to revenue contribution?
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
In the Linear Attribution Model?
Which of the following is true of ROI?
Which of the following are dimensions?
You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?
Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
Which of the following would be valid segments to consider when looking at data. Select all that apply.
Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
Which of the following is NOT a standard Google Analytics campaign variable?
What should always be the first step of creating a measurement plan?
True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.
By default, when does a users session (or visit) end according to Google Analytics?
What are the four main components of the Google Analytics platform? (select all that apply)
Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?
Which of the following would you use to show two date ranges on the same graph?
Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Which of the following are measures of traffic volume?
Which of the following metrics shows the number of times your ads were displayed?
Which of the following could be measured by defining a goal in Google Analytics? Select all that apply
Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
During data processing, Google Analytics: (select all that apply)
A session in Google Analytics consists of:
How can you add data to Google Analytics from other sources? (select all that apply)
When does Google Analytics sample data for reporting?
You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean
You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
Which of the following are true about segmentation? Check all that apply.
You should add Analytics tracking code to your site ______.
Which of the following are possible uses of views within a single Google Analytics account? select all that apply
Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)
Which of the following is a valid tagged custom campaign (select all that apply)
Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)
Digital analytics is:
Your Multi-Channel funnel reports have no data, what is the most likely reason?
You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
Which of the following is an example of adding internal context to your data?
Which of the flowing are valid scopes for dimensions?
Which of the following is a session level interaction?
You can adjust sample size in Google Analytics by
In which of the following circumstances would you want to increase the default session timeout length in Google Analytics
What is the hierarchy of the Google Analytics Data Model?
Google Analytics can recognize returning users
Which of the following are “hit” types tracked by Google Analytics
Which of the following would you use to send data from a website to Google Analytics?
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
Which of the following are examples of sources?
Which of the following could be measured by defining a goal in Google Analytics?
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
Which of the following is not a default Medium in Google Analytics?
If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
Which of the following are dimensions?
You can combine a metric X with a dimension Y in Google Analytics
You can adjust the report sample size in Google Analytics by
You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
Which of the following would prevent URL destination goal conversions from being recorded?
Setting up goals allows you to see ____.
Which of the following are possible uses of views within a single Google Analytics account?
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Which of the following technologies or features can be used to add data to Google Analytics?
Which of the following are dimensions?
Specifying a goal value allows Google Analytics to calculate ____.
Which of the following are true about segmentation?
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
Which of the following is a valid tagged custom campaign?
Which of the following technologies on your site influence how you implement Analytics?
Which of the following should you NOT collect with the Google Analytics ecommerce Javascript
Which of the following types of data can be collected and reported in the Site Speed reports?
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Which dimension is not included in the Adwords reporting section of Google Analytics?
Which of the following metrics is available when Site Search tracking is enabled?
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic from this email campaign?
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?
What is a benefit of using Google Analytics for Remarketing?
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Adding filters to a view in Google Analytics allows you to
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
Google Analytics can collect behavioral data from which systems?
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Which of the following is a benefit of using segments in your data analysis?
The User ID feature is commonly used with which of the following website layouts?
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
What is an attribution model in Google Analytics?
What does the Time Lag report indicate?
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
When should you use manual tagging?
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Which of the following are possible uses of views within a single Google Analytics account?
When you create a new Channel Grouping in a view, you can
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
What is the main purpose of the Multi-Channel funnel report?
How would you track visitors coming from an email or newsletter campaign?
The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
Which of the following would prevent destination goal conversions from being recorded?
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination?
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Which of the following is an advantage of implementing Google Tag Manager?
True or False: Once a view is deleted it cannot be restored.
You define a Destination URL goal by
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
What are UTM parameters?
What reports would you use to determine if you should consider expanding your advertising to new markets?
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
Which Analytics API allows you to access your Google Analytics account configuration data?
What is an assisted conversion?
Auto-tagging is a feature that is used with which type of traffic?
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
Which of the following is not a required parameter in the URL builder?
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Google Analytics can identify that two sessions are from the same user if
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
Which of the following is a hit type tracked by Google Analytics?
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
Why would it be useful to assign a value to your goal in Google Analytics?
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
What is the URL parameter that autotagging appends to an AdWords destination URL?
Your Multi-Channel funnel reports have no data. What is the most likely reason?
Which of the following metrics would most strongly suggest a poorly performing website?
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded?
The User ID feature is commonly used with which of the following website scenarios?
Which of the following is a valid tagged custom campaign?
In the Linear attribution model,
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Which of the following are advantages of implementing Google Tag Manager?
Which are the four main parts of the Google Analytics platform?
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
Which of the following questions can be answered using the goal flow report?
Which of the following are valid scopes for dimensions?
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
Which of the following metrics would most strongly suggest a poorly performing landing page?
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
Which of the following Channels is part of the Default Channel Grouping?
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?
Which of the following are possible uses of filters?
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
Using filters, you can ________.
Which of the following are possible uses of views within a single Google Analytics account?
Which of the following metrics is available when Site Search tracking is enabled?
You define a Destination URL goal by
Which of the following would prevent destination goal conversions from being recorded?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
Which of the following metrics is available when Site Search tracking is enabled?
You define a Destination URL goal by
Which of the following would prevent destination goal conversions from being recorded?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
Which of the following metrics is available when Site Search tracking is enabled?
Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
Which of the following would you use to set up a custom alert?
In order to set up commerce tracking, you need to _____. Select all that apply
Generally, the recommended best practice is to set up one Google Tag Manager Account
You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply
Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply
Which of the following would you use to exclude rows with fewer than 10 visits?
Which of the following suggest a poorly performing landing page?
Which of the following represents a macro conversion for an commerce site?
The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
True or False: When you share a link to a custom report, you share the data in the report?
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply
You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.
You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to add author information to Google Analytics
Setting up goals allows you to see ______. Select all that apply.
Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Which of the following are advantages of implementing Google Tag Manager? Select all that apply.
Using filters, you can _____. Select all that apply.
You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
Which of the following is not a standard campaign parameter?
Which of the following are metrics? Select all that apply.
Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.
What is the purpose of the URL builder?
If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
True or False: The order in which filters appear in your view settings matters.
You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?
To calculate ROI correctly, Google Analytics needs Select all that apply.
Which of the following questions can be answered using the goal flow report?
When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
When configuring a goal, why is it useful to assign a goal value?
Which of the following are possible uses of filters? Select all that apply.
A macro conversion
Which of the following would be most useful for optimizing landing pages?
Which of the following are tracked by Site Speed reports? Select all that apply.
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
Which of the following would help you to determine the conversion value of a paid keyword?
Which of the following are examples of channels? Select all that apply.
You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?
You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to
It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis
The demographics and interest category information in Google Analytics comes from
Which of the following are examples of sources? Select all that apply.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Which of the following Behavior metrics shows the number of sessions that included a view of a page?
Which of the following are examples of mediums? Select all that apply.
Which of the following most accurately describes the concept of attribution in digital analytics?
What is the first step of analytics planning?
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
Which of the following would be most useful for ranking pages according to revenue contribution?
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
In the Linear Attribution Model?
Which of the following is true of ROI?
Which of the following are dimensions?
You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?
Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your commerce conversion rate for these two visits?
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
Which of the following would be valid segments to consider when looking at data. Select all that apply.
Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
Which of the following is NOT a standard Google Analytics campaign variable?
What should always be the first step of creating a measurement plan?
True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.
By default, when does a users session (or visit) end according to Google Analytics?
What are the four main components of the Google Analytics platform? (select all that apply)
Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?
Which of the following would you use to show two date ranges on the same graph?
Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
Which of the following are measures of traffic volume?
Which of the following metrics shows the number of times your ads were displayed?
Which of the following could be measured by defining a goal in Google Analytics? Select all that apply
Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
During data processing, Google Analytics: (select all that apply)
A session in Google Analytics consists of:
How can you add data to Google Analytics from other sources? (select all that apply)
When does Google Analytics sample data for reporting?
You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean
You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
Which of the following are true about segmentation? Check all that apply.
You should add Analytics tracking code to your site ______.
Which of the following are possible uses of views within a single Google Analytics account? select all that apply
Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)
Which of the following is a valid tagged custom campaign (select all that apply)
Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)
Digital analytics is:
Your Multi-Channel funnel reports have no data, what is the most likely reason?
You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
Which of the following is an example of adding internal context to your data?
Which of the flowing are valid scopes for dimensions?
Which of the following is a session level interaction?
You can adjust sample size in Google Analytics by
In which of the following circumstances would you want to increase the default session timeout length in Google Analytics
What is the hierarchy of the Google Analytics Data Model?
Google Analytics can recognize returning users
Which of the following are “hit” types tracked by Google Analytics
Which of the following would you use to send data from a website to Google Analytics?
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
Which of the following are examples of sources?
Which of the following could be measured by defining a goal in Google Analytics?
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
Which of the following is not a default Medium in Google Analytics?
If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
Which of the following are dimensions?
You can combine a metric X with a dimension Y in Google Analytics
You can adjust the report sample size in Google Analytics by
You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
Which of the following would prevent URL destination goal conversions from being recorded?
Setting up goals allows you to see ____.
Which of the following are possible uses of views within a single Google Analytics account?
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
Which of the following technologies or features can be used to add data to Google Analytics?
Which of the following are dimensions?
Specifying a goal value allows Google Analytics to calculate ____.
Which of the following are true about segmentation?
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
Which of the following is a valid tagged custom campaign?
Which of the following technologies on your site influence how you implement Analytics?
Which of the following should you NOT collect with the Google Analytics ecommerce Javascript
Which of the following types of data can be collected and reported in the Site Speed reports?
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Which dimension is not included in the Adwords reporting section of Google Analytics?
Which of the following metrics is available when Site Search tracking is enabled?
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic from this email campaign?
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?
What is a benefit of using Google Analytics for Remarketing?
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Adding filters to a view in Google Analytics allows you to
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
Google Analytics can collect behavioral data from which systems?
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Which of the following is a benefit of using segments in your data analysis?
The User ID feature is commonly used with which of the following website layouts?
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
What is an attribution model in Google Analytics?
What does the Time Lag report indicate?
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
When should you use manual tagging?
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Which of the following are possible uses of views within a single Google Analytics account?
When you create a new Channel Grouping in a view, you can
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
What is the main purpose of the Multi-Channel funnel report?
How would you track visitors coming from an email or newsletter campaign?
The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
Which of the following would prevent destination goal conversions from being recorded?
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensinos and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination?
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
Which of the following is an advantage of implementing Google Tag Manager?
True or False: Once a view is deleted it cannot be restored.
You define a Destination URL goal by
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
What are UTM parameters?
What reports would you use to determine if you should consider expanding your advertising to new markets?
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
Which Analytics API allows you to access your Google Analytics account configuration data?
What is an assisted conversion?
Auto-tagging is a feature that is used with which type of traffic?
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
Which of the following is not a required parameter in the URL builder?
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Google Analytics can identify that two sessions are from the same user if
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
Which of the following is a hit type tracked by Google Analytics?
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
Why would it be useful to assign a value to your goal in Google Analytics?
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
What is the URL parameter that autotagging appends to an AdWords destination URL?
Your Multi-Channel funnel reports have no data. What is the most likely reason?
Which of the following metrics would most strongly suggest a poorly performing website?
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site and in a single session downloads this PDF 5 times. How many goal conversions will be recorded?
The User ID feature is commonly used with which of the following website scenarios?
Which of the following is a valid tagged custom campaign?
In the Linear attribution model,
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Which of the following are advantages of implementing Google Tag Manager?
Which are the four main parts of the Google Analytics platform?
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
Which of the following questions can be answered using the goal flow report?
Which of the following are valid scopes for dimensions?
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
Which of the following metrics would most strongly suggest a poorly performing landing page?
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
Which of the following Channels is part of the Default Channel Grouping?
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?
Which of the following are possible uses of filters?
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
Using filters, you can ________.
Which of the following are possible uses of views within a single Google Analytics account?
Which of the following metrics is available when Site Search tracking is enabled?
You define a Destination URL goal by
Which of the following would prevent destination goal conversions from being recorded?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
Which of the following metrics is available when Site Search tracking is enabled?
You define a Destination URL goal by
Which of the following would prevent destination goal conversions from being recorded?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
Which of the following metrics is available when Site Search tracking is enabled?
Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
Google Analytics Certification Exam Questions and Answers 2017
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